One mission of the festival is paying more attention to the children. It is because of the observation that many traditions, songs, dances, and other Ilocano culture are not recognized by the younger generations of the province. Instead, children are paying more attention to the modern and novelty dances they see television than the traditional ones. It is one of the reasons why the Kannadiwan Festival is conducted.
The local government of Ilocos Sur thought of this festival to encourage the younger generations to learn the indigenous songs and dances of the province.
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